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> 新聞中心 > 從進博會到“雙11”,看給力的中國經濟
從進博會到“雙11”,看給力的中國經濟

 

xianshijinbohui,quanqiu“maimaimai”;zaishi“shuangshiyi”,quanmin“maimaimai”。11yuedelianchang“duoshou”shengyan,rangyigerendegudanbianchengquanqiurendekuanghuan,zhongguobujinchenggongdixiangshijiezhanshilezhongguoshichangyouduoda、changshayang,gengtongguodajianmoshi、goujianqudao,ranggefangnenggouchangqichixuxiangshouzhongguohongli。

 

“zhebujinshidianzishangwujutoujiankangzhuangkuangdeyigezhibiao,yeshizhongguojingjizhengtizhuangkuangdeyigezhibiao。”


德國《焦點》周刊報道認為,繼第二屆上海進博會后,中國又通過“雙11”向歐洲企業招手。數千個歐洲品牌將參與活動,這也被看作是中歐貿易持續向上的信號。


歐盟統計局的數據顯示,今年上半年中歐貿易額同比增長9.1%至3088億歐元。其中歐盟對華出口同比增長8.2%至1092億歐元。幾天前,歐盟與中國還達成協定,雙方各有100種產品列入首批地理標志保護清單以促進雙邊貿易,特別是食品與飲料貿易。 

 

英冠赛事下注appaodaliyaguangbogongsibaodaofenxicheng,“shuang11”wanggoutianliangxiaoshouebeihoufanyingchuzhongguokejihewuliudeqiangdashili。xinidaxuejiaoshouhansi·hengdelixikebiaoshi,zhongguoyunyongdashujudengxiandaihuajishumanzuxiaofeixuqiu,bingtongguoqiangdawuliujishifasonghuo,meiyourenheqitaguojianengxiangzhongguozheyangrucidaguimodichenggongshishiyunyongxiangguankeji。

 

 

雙十一數據看經濟

 

jinnianjinbohuixianchang,taiguo、eluosi、moxige、milu、agentingdeng10geguojiaxuanbu,jinzhualibabaqixiawanggoupingtai“tianmao”kaisheguojiaqijiandian,ganzai“shuangshiyi”qidongzhiqianweizhongguo“chihuo”dailaibenguo“guobaoji”meiwei。lingjujieshao,dierjiejinbohuicanzhanpinpaizhong,you113gexinpinpaitongguoruzhu“tianmaoguoji”,shoucichudazhongguoshichang。

 

英冠赛事下注appdansheng10duonianhou,shuang11zhongsulezhongguorendegouwufangshi,bianchengyizhongqianyimohuadeyishishentoujinmeigejiating,bingqiechengweiyigedutedewenhuafuhao。

 

 

 

alibabafabude《tianmaoshuang11shiniandongcha:xinxiaofeishidaidaolai》zhichu,bansuizhuquanshehuixiaofeilangchaodepengbofazhan、xianshangxianxiashangyejichusheshidequanmianshengji,yige“xinxiaofeishidai”zhengzaidaolai。

 

報告顯示,八大趨勢


趨勢一:消費代際更迭,產生新的消費需求

 

shujuxianshi,2009niancanyutianmaoshuang11dezhutixiaofeizheshi80hou,zhanbichaoguo6cheng,90houxiaofeizhezhanbiyezhunianzengchang,zai2015nianzhihou90houxiaofeizhedezhanbichaoguo80hou,chengweizuizhuyaodexianshangxiaofeiqunti。2017niancanyutianmaoshuang11dexiaofeizhezhong,80hou/90houdenianqingxiaofeizhezhanbijiejin8cheng,zhidezhuyideshi,95houxiaofeizhedezhanbiyeyijingjiejin2cheng。


趨勢二:消費地域延伸,更多城市消費潛力被挖掘

 

congtianmaoshuang11xiaofeishujuzhongkeyifaxian,suiranchengjiaojinetop10dechengshiyizhijizhongzai1-2xian,guoqushiniantianmaoshuang11chengjiaojinezengchangzuikuaidedoushi2xianchengshi。dan3-4xiandexiaofeiqianliyezhengzaizhujianshifang,cong2013-2017niantianmaoshuang11canyuqingkuanglaikan,3-4xianchengshiyu5-6xianchengshidexiaofeirenshuzhanbiyizhichuyuwendingzengchangzhong。


趨勢三:從大眾化消費到品質與個性化消費

 

英冠赛事下注appzaixinxiaofeishidai,weigenghaodeshejimaidanzheyixiaofeilinianyezhengzaibeigengduoxiaofeizhesuojieshou,xingchengyigezhuyaodexiaofeiqushi。xinxiaofeiquntishenmeiyishijueqi,chanshenggengduoyuanhuadexuqiu。youyishidizhuiqiugengfuheziwopianhaodeshangpin,chengweisuzaogexinghua“renshe”dezhongyaozuchengbufen。


趨勢四:從實物消費到服務消費

 

英冠赛事下注appduixiaofeishehuideyanjiuyijingxingchenglezheyangdegongshi,jinruxinxiaofeijieduan,jiushicongjiejuewenbao、manzuwuzhixuqiu,guodudaozhuiqiuxinlishangdemanzuganhejingshenshangdexiangshou。hulianwangdengjishuchuangxin,jiangfuwuzhuanhuaweikefangbiangoumaidepinlei,huanxingchenglegengduodefuwuxiaofeileixing,jiakuaihefengfulefuwuxingxiaofeidezhuanxiang。


趨勢五:從本土消費到消費的全球化

 

英冠赛事下注appjinjinian,zaicanyutianmaoshuang11gouwukuanghuandexiaofeizhezhong,kuajinggouwudexiaofeizhebiliyuelaiyuegao。2017niantianmaoshuang11dangtian,chaoguo1000wanmingxiaofeizhetongguotianmaoguojigoumaikuajingshangpin。


趨勢六:從PC到無線,消費更加移動化

 

英冠赛事下注appzhinengshoujihewuxianwangluodepuji、wuxianduansuipianhuahexiaofeichangjinghuadetezheng,shixiaofeizhecongpcxiangwuxianduanjiasuzhuanyi。congtianmaoshuang11xiaofeizhedexuanzelaikan,yidongxiaofeiyijingchengweixinderichang。tianmaoshuang11gangfaqide2009nian,jiaoyihuanjibenquanshizaipcduanwancheng,zhi2014nianyijingyouyibandedingdanfashengzaiwuxianduan,erzoudao2017nian,wuxianduandingdanzhanbiyidadao9cheng。


趨勢七:物流更加便捷,實現即買即得

 

英冠赛事下注appzailiulan、jiagou、zhifu、shouhuozheyangdexiaofeiliantiaozhong,wuliufuwutiyanshiyingxiangxiaofeizhetiyandezhongyaohuanjie。zaidianshangdaidongxia,kuaidiyecong2007niankaishilianxu9nianbaochi50%zuoyougaosuzengchang,2016nianquanguokuaidiliangbianchaoguo300yijiandaguan。tianmaoshuang11dangtianbaozhangdedingdanxuqiugengshiduiwuliuxitongjixiandetiaozhan,tianmao“tianmaoshuang11”wuliudingdancong2009niande26wanjian,dao2017niande8.12yijian,zengchangle3100duobei。


趨勢八:全生態聯通,消費場景無處不在

 

2009-2018nian,dashuju、yunjisuan、yidonghulianwangdengzhongguoxinshangyejichusheshizhujianxingcheng,xiaofeizheshuzihuachengduzhubutigao,jiezhushuzijishu,wuliu、wenyu、canyindengduoyuanyetaidouyanshenchulelingshouyetai,biaoxianchulingshoufanhuadequshi,kuayuexianshangxianxiadequanqudaogouwukaishichengweizhongguoxiaofeizhedezhuliugouwumoshi。

 

dangqianzhongguoxiaofeipinshichangguimobuduankuoda,duijingjifazhantuidonglichixuzengqiang。qiansanjidu,zhongguoshehuixiaofeipinlingshouzongetongbizengchang8.2%;zuizhongxiaofeizhichuduijingjizengchanggongxianlvdadao60.5%,bishangbanniantigao0.4gebaifendian。

 

shichangjudazhiyu,xiaofeishengjidailaidewuqiongqianlizegengweiyouren。zhongguoguojijinkoubolanhuizuweihuibangongshizhuren、shangwubufubuchangwangbingnanyuji,weilai15nian,zhongguojinkoushangpinhefuwujiangfenbiechaoguo30wanyimeiyuanhe10wanyimeiyuan,jiangjinyibuyouhuazhongguoguoneidezhonggaoduanxiaofeidegonggei,genghaomanzupinzhishenghuodexuyao。


 

 

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